Ordering from Comcast – Like a visit to the proctologist

Today I tried to place an order with Comcast for high speed internet and digital cable television. What should have been a simple transaction was anything but easy. Here’s how it went…

  1. As an existing customer, I logged into the Comcast website using my username and password.
  2. After negotiating a fairly cumbersome order process (selecting a service bundle, leasing a modem, and scheduling installation), I was taken to a live chat where a Customer Service Representative was to complete my transaction.
  3. The chat session did not support my Firefox web browser, so having already invested 10 to 15-minutes into the ordering process…
  4. I had to redo the entire transaction with another browser.
  5. I was again taken to the live chat session to complete the transaction. Here is the actual transcript from the chat:

chat id : 7ef71f40-5d5b-4183-b670-467969b02ba3

Problem : Order Information

Arnel.24970 > Hello Todd_, Thank you for contacting Comcast Live Chat Support. My name is Arnel.24970. Please give me one moment to review your information.

Arnel.24970 > Welcome to Comcast. We are very happy to provide service for you.

Arnel.24970 > Todd, are you a new or existing Comcast customer?

Todd_ > existing

Arnel.24970 > Okay great.

Arnel.24970 > MayI have your account number please?

Arnel.24970 > I do apologize for the misspelled word. I also accidentally hit the ENTER key.

Todd_ > I don’t have it with me. Can you look it up by address?

Arnel.24970 > No problem.

Arnel.24970 > May I know what services do you currently have with Comcast?

Todd_ > tv only – expanded package I think

Arnel.24970 > Okay.

Arnel.24970 > I will be very happy to process your order today.

Arnel.24970 > Let me go ahead and check out your order first.

Arnel.24970 > Thank you for waiting.

Arnel.24970 > Todd, can you please hold for one moment while I try to locate your address in the database?

Todd_ > yes

Arnel.24970 > Okay.

Arnel.24970 > One moment please.

Arnel.24970 > Thank you for waiting.

Arnel.24970 > Can you please provide me your Social Security Number and your active e-mail address?

Todd_ > the email address for the existing account?

Arnel.24970 > Yes please.

Todd_ > [provided email address]

Arnel.24970 > Thank you.

Arnel.24970 > For account identification can you please verify the amount and date of the last payment made to the account?

Todd_ > I have no idea. My wife pays the bill.

Arnel.24970 > I do apologize, Todd. We will be unable to process your order without proper account verification.

Arnel.24970 > Please do chat us back once you have that information.

Arnel.24970 > Were you able to receive my last message?

Todd_ > so I have wasted 30 minutes?

Arnel.24970 > I do apologize for the inconvenience this has caused you.

Todd_ > do you have the number for bellsouth? Maybe they are easier to do business with.

Arnel.24970 > For directions and the contact information of the local office in your area please visit:

https://www.comcast.com/Localization/Localize.ashx

Arnel.24970 > Is there anything else that I can help you with?

Arnel.24970 > Were you able to receive my last message?

Todd_ > If I wanted to place this order, would it still be in my cart or would I have to start all over?

Arnel.24970 > It is possible. Just provide your order I.D. to the representative. That would be [order #].

Todd_ > Gee, glad I asked. Is there no other way to verify the account except to provide the amount and date of the last payment?

Arnel.24970 > I do apologize, Todd Base on the information listed on your account, the date and the last payment made is the only information to verify.

Todd_ > Seems like I should have been told that I would need that info before spending all this time placing the order and scheduling installation.

Arnel.24970 > I really do apologize.

Arnel.24970 > Please do chat us back once you have that information.


Here is what I find so dissatisfying about this experience:

  1. I should have been informed that in order to complete the order I would be required to provide certain information to verify the account.
  2. Even though I had logged into my account to place the order, the agent…
  • Did not know that I was an existing customer
  • Did not know my account number.
  • Did not know what services I was being provided
  • Asked for my Social Security Number
  • Asked for my email address

The bottom line: The word “comcastic” should be defined as: “Invasive, painful, frustrating, and dissatisfying.” Example: “My visit to the proctologist was utterly comcastic.”

About Todd Hollander

Hollander is Founder and President of Todd Hollander Market Research. He has over 25 years of experience in the design and analysis of strategic market research, is an instructor in the University of Georgia’s "Principles of Marketing Research" course, and is the author of "We’re Killing Our Kids," a highly-acclaimed book on the childhood obesity epidemic, and “The Online Survey Doctor,” a weblog dispensing expert advice about internet survey research.
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