Comcast corrects problem

I recently wrote about a frustrating experience trying to place an order with Comcast for high speed internet and digital cable television (“Ordering from Comcast – Like a visit to the proctologist” – March 12, 2008). Within 24 hours of that post, I received a call from the Comcast corporate office apologizing for the problem and seeking to resolve it (“Comcast admits mistake” – March 18, 2008). Yesterday, the company installed the new services and waived one of the fees.

Here’s what I learned from the experience:

  • This blog afforded me an opportunity unavailable to most disgruntled customers: a bully pulpit to publicly declare my dissatisfaction and win the attention of someone who could do something about it.
  • When dissatisfied as a customer, I should always consider taking action rather than suffering in silence.
  • Although Comcast has much room for improvement in delivering a customer-centric order/upgrade experience, in my case they were willing to acknowledge the problem and take effective steps to remedy it.
  • High-speed cable internet access is much faster than DSL. As in: lightning fast ; no comparison; way better.

So at least for today, I have blazing internet access and on-demand television. Life is good. Maybe even “comcastic.”

About Todd Hollander

Hollander is Founder and President of Todd Hollander Market Research. He has over 25 years of experience in the design and analysis of strategic market research, is an instructor in the University of Georgia’s "Principles of Marketing Research" course, and is the author of "We’re Killing Our Kids," a highly-acclaimed book on the childhood obesity epidemic, and “The Online Survey Doctor,” a weblog dispensing expert advice about internet survey research.
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One Response to Comcast corrects problem

  1. Good Layout and design. I like your blog. I just added your RSS feed to my Google News Reader. .

    Jason Rakowski

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