A Fond Farewell

In December of 2006, I launched this blog with two primary objectives:

1. To share some of what I have learned in nearly a quarter century as strategic market research practitioner.
2. To attract new clients who understand that strategic survey research among customers and employees is vitally important and requires the highest level of expertise to produce profitable results.

The results of this effort have been excellent - so good in fact that I now find there are too few hours in the day to serve both my clients and my readers. So I have decided, at least for the time being, to put aside the blog.

Because many of the topics I have written about are relevant to both buyers and suppliers of research, I will continue to make the content of this blog accessible to the public. I would point particular attention to some of the more popular entries such as:

Best Practices for Employee Surveys

Best Practices for Customer Surveys

How to decide if a do-it-yourself survey is right for you

How to engage market research suppliers in the planning of your research - a Win-Win approach

Designing effective questionnaires

I am so appreciative and gratified by the wonderful response to this blog.

Until we meet again,

Todd

Todd Hollander
President
Todd Hollander Market Research
Atlanta, GA