Author Archives: Todd Hollander

How to use marketing research to reduce risk

While no amount of research can ever completely eliminate the risk of deploying a marketing strategy, effective marketing research should significantly reduce uncertainty and financial risk. Here are a few tips for developing a marketing research project that pays off.

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Some telephone surveys skewed by cell phone-only users

According to a study by the Pew Research Center, 12.8 percent of U.S. households cannot be reached by a telephone survey because they have only a cell phone and no landline telephone. If these people were just like those with … Continue reading

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How to write an email invitation for an online survey

E-mail invitations are the preferred method for requesting participation in online surveys. Here are a few tips for making sure your email invitation is well received and produces the results you want. Email invitations for online surveys often include a … Continue reading

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Airline Customer Satisfaction Hits Five-Year Low

Consumer complaints about airline service soared 107 percent in July, the highest level reported for that month in five years. The U.S. Department of Transportation fielded 1,717 complaints in July, up from 831 in July 2006, according to the agency’s … Continue reading

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BB&T Ranks Highest in Mortgage Servicer Customer Satisfaction

According to the J.D. Power and Associates 2007 Primary Mortgage Servicer StudySM, BB&T (Branch Banking and Trust) ranks highest in overall customer satisfaction with a score of 860 on a 1,000-point scale. M & T Mortgage follows in the rankings … Continue reading

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Mistaking Damage Control for Customer Satisfaction Can Be Costly

If your company overemphasizes reactive approaches to customer satisfaction and habitually addresses customer service problems as they arise instead of taking proactive measures to prevent them, you may be engaged in a risky business. This is the conclusion of a … Continue reading

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Four Honda models rate highest in customer satisfaction

With four models topping the rankings for their vehicle segments in an annual J.D. Power and Associates customer satisfaction survey of U.S. drivers, Honda Motor Company outperformed all other automakers. Honda’s newly redesigned CR-V small crossover sport utility vehicle, Ridgeline … Continue reading

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U.S. Postal Service launches online customer satisfaction survey

The United States Postal Service recently launched an online customer satisfaction survey by printing a survey link (http://gx.gallup.com/pos) at the bottom of customer sales receipts. The stated purpose of the survey is “to help us improve postal service in your … Continue reading

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Consumer Reports survey finds airline customer satisfaction low

Survey results published in the July 2007 issue of Consumer Reports reveal that compared to other industries, the airline industry’s average satisfaction score of 72 on a 100-point scale is better only than such perennials of customer dissatisfaction as wireless … Continue reading

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Consumer Reports rates hotel chains for customer satisfaction

The July 2007 issue of Consumer Reports includes customer satisfaction ratings for 48 major hotel chains. The survey, based on Consumer Reports National Research Center’s 2006 Annual Questionnaire, included ratings from almost 35,000 subscribers who spent more than 139,000 nights … Continue reading

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