Todd Hollander Market Research

Benjamin Moore Paints received the highest customer satisfaction ratings in the J.D. Power and Associates 2007 Interior Paint Satisfaction Study(SM).

Benjamin Moore ranked highest with a score of 805 on a 1,000-point scale. Duron (788) and BEHR (786) were the next highest rated paints.

The study found that customers regard application performance (quality of coverage, paint flow and leveling, and level of fumes/odor) as the most important factors in driving satisfaction with interior paint. According to the study, customers pay an average of $21 per gallon for interior paint.

The study was based on responses from 7,440 respondents who purchased and applied interior paint within the previous 12 months.

   Overall Customer Satisfaction with Interior Paint
   (Based on a 1,000-point scale)

   Benjamin Moore Paints         805
   Duron Paints                  788
   BEHR Paints                   786
   American Tradition Paints     779
   Industry Average              779
   Dutch Boy                     777
   Ralph Lauren Paints           776
   Sherwin-Williams              776
   Sears                         775
   Dunn-Edwards                  774
   Pittsburgh Paints             772
   Valspar Paints                772
   KILZ Paints                   770
   Kelly-Moore                   768
   Glidden                       759

This entry was posted on Monday, June 18th, 2007 at 12:54 pm and is filed under Customer Satisfaction. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.