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Category Archives: Internet vs. Telephone
Landline phone surveys are an endangered species
As many as 15 percent of U.S. adults used only a cell phone last year, up from 10 percent in 2006. That estimate from the Yankee Group, a technology research and consulting company based in Boston, puts the number of … Continue reading
The benefits of online surveys versus offline methods
When planning a quantitative market research study, one of the first decisions that must be made is which method of data collection to use: online, telephone, in-person, postal mail, email, or other. Until the mid 1990′s, telephone interviewing was the … Continue reading
Posted in Internet vs. Telephone
Tagged advice, design, expert, incentive, online survey, questionnaire, respondent, todd hollander, web survey
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Some telephone surveys skewed by cell phone-only users
According to a study by the Pew Research Center, 12.8 percent of U.S. households cannot be reached by a telephone survey because they have only a cell phone and no landline telephone. If these people were just like those with … Continue reading
Posted in Internet vs. Telephone
Tagged advice, expert, incentive, landline, online survey, phone survey, respondent, telephone survey, todd hollander, web survey
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