Category Archives: Questionnaire Design

How and when to use drop-down lists in online surveys

Appropriate formatting is a vital component of effective online surveys. The right formatting will engage respondents, make it easier for them to navigate through the survey, and increase the survey response rate. Here are a few tips for how and … Continue reading

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How and when to use checkboxes in online surveys

Appropriate formatting is a vital component of effective online surveys. The right formatting will engage respondents, make it easier for them to navigate through the survey, and increase the survey response rate. Here are a few tips for how and … Continue reading

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How and when to use radio buttons in online surveys

Appropriate formatting is a vital component of effective online surveys. The right formatting will engage respondents, make it easier for them to navigate through the survey, and increase the survey response rate. Here are a few tips for how and … Continue reading

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What is the best rating scale for satisfaction surveys?

Between my clients at Todd Hollander Market Research and my students in the Priniciples of Marketing Research course, I am constantly asked “What is the best scale to use for customer satisfaction surveys?” The short answer is “There isn’t one.” … Continue reading

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