Todd Hollander Market Research

As Internet penetration continues to grow, the demographics of adult Internet users in the U.S. continues to more closely resemble the population as a whole.

While older and lower-income Americans are still slightly underrepresented online, the gap appears to be narrowing. According to data from Harris Interactive, 8 percent of U.S. Internet users are age 65 or over (compared to 16 percent of all adults) and 14 percent have household incomes lower than $25,000 (compared to 19 percent of all adults).

This is good news for online marketing researchers, who continue to bolster internet surveys and the industry’s “gold standard” for data collection.

This entry was posted on Wednesday, March 5th, 2008 at 12:00 pm and is filed under Internet Usage Statistics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.