How (and why) to subscribe to RSS feeds

My brother is a very smart guy. His company Group 80/20 works with marketing teams who are brilliant at messaging but obstructed by technology. One of the solutions he recommends to his clients is to use RSS feeds to manage the information overload experienced by most executives today. According to Mark,

“The purpose of using RSS feeds is to “put you in charge of the news you read and track. Why not just create your own personal newspaper with only the items you care about? The companies you have to track… The sports teams you follow… The keywords you care about.”

This is good advice. I have used it with very positive results and, thanks to Mark, you can too. Just follow his easy step-by-step guide to setting up your own RSS feeds. You’ll be glad you did!