Online survey incentives

There is ample evidence that respondent incentives increase response rates for online surveys. What is less clear is what type of offer produces the best response.

The three most common types of respondent incentives for online surveys are:

1. One-to-one incentives: A small reward for everyone
2. Prize drawings: A significant reward for one or two people
3. Results sharing: A partial or complete report of results for everyone

Each type of incentive has a unique set of advantages, disadvantages, and applications. Each of the next three installments will examine one of the following:

1. Guaranteed rewards
2. Prize drawings
3. Results sharing

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