“Principles of Marketing Research” online course enables researchers to increase knowledge and skills online

For marketing researchers seeking to expand their skills and expertise, one of the best options is “Principles of Marketing Research,” a distance-learning course offered through The University of Georgia Center for Continuing Education. The first self-paced, self-study, online certificate course designed specifically for research professionals, Principles of Marketing Research has become the most respected and widely-supported educational program on the fundamentals of marketing research.

The course is designed primarily for people with some practical experience in marketing research who want to enhance their knowledge of the entire research process. The web-based distance learning approach allows students to work through the course material at the time and pace most convenient to their busy schedules.

Developed and managed by experienced professionals, Principles of Marketing Research was developed in response to educational needs expressed by the marketing research industry. The course was initially created through a partnership between the Marketing Research Association (USA) and the University of Georgia. In 1998 ESOMAR entered the alliance to form the Marketing Research Institute International, a non-profit educational foundation whose purpose is to fulfill the fundamental educational needs of marketing research professionals worldwide.

Graduates receive 20 continuing education units (CEUs) from The University of Georgia and are awarded a Certificate of Completion from Marketing Research Institute International, Marketing Research Association, ESOMAR and the University.

For detailed information about Principles of Marketing Research, visit www.georgiacenter.uga.edu/is/mr/.