Todd Hollander Market Research

Appropriate formatting is a vital component of effective online surveys. The right formatting will engage respondents, make it easier for them to navigate through the survey, and increase the survey response rate. Here are a few tips for how and when to use checkboxes.

Checkboxes

Checkboxes are used for multiple-choice questions. These response categories usually are not mutually exclusive and are used when multiple answers exist for a single question, as in the example on the left. Note that checkboxes are used when there are lists of options and the user may select any number of choices, including none, one, several, or all. In other words, each checkbox is independent of all other checkboxes in the list, so checking one box doesn’t uncheck the others.