Tag Archives: customer survey company

How to increase response rates for online surveys

In order to achieve a high level of confidence in the results of online surveys, it is vitally important to maximize the percentage of potential respondents who actually complete the survey. Here are 10 tips that will help you increase … Continue reading

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Customer satisfaction with retail, financial services increased in 2006

Customer satisfaction with businesses in the retail and financial services sectors increased in the fourth quarter of 2006, according to a report by the University of Michiganâ��s American Customer Satisfaction Index. On a 100-point scale, the index rose nearly 2 … Continue reading

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The Benefits of Web-Based Customer Satisfaction Research

When I first started in the marketing research business 20-something years ago, telephone research was the â��gold standardâ�� of data collection. In those days, the telephone was the great equalizer. Everyone had one, and nearly everyone answered when it rang. … Continue reading

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