Tag Archives: design

Online Surveys: Single-Page or Multi-Page?

An online survey can be formatted so that all the questions appear on a single page or across several pages. Deciding which format to use for your survey can have a significant effect on both the response rate and the … Continue reading

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The benefits of online surveys versus offline methods

When planning a quantitative market research study, one of the first decisions that must be made is which method of data collection to use: online, telephone, in-person, postal mail, email, or other. Until the mid 1990′s, telephone interviewing was the … Continue reading

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How to write an email invitation for an online survey

E-mail invitations are the preferred method for requesting participation in online surveys. Here are a few tips for making sure your email invitation is well received and produces the results you want. Email invitations for online surveys often include a … Continue reading

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How and when to use grid responses in online surveys

Appropriate formatting is a vital component of effective online surveys. The right formatting will engage respondents, make it easier for them to navigate through the survey, and increase the survey response rate. Here are a few tips for how and … Continue reading

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How and when to use text boxes in online surveys

Appropriate formatting is a vital component of effective online surveys. The right formatting will engage respondents, make it easier for them to navigate through the survey, and increase the survey response rate. Here are a few tips for how and … Continue reading

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How and when to use drop-down lists in online surveys

Appropriate formatting is a vital component of effective online surveys. The right formatting will engage respondents, make it easier for them to navigate through the survey, and increase the survey response rate. Here are a few tips for how and … Continue reading

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How and when to use checkboxes in online surveys

Appropriate formatting is a vital component of effective online surveys. The right formatting will engage respondents, make it easier for them to navigate through the survey, and increase the survey response rate. Here are a few tips for how and … Continue reading

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How and when to use radio buttons in online surveys

Appropriate formatting is a vital component of effective online surveys. The right formatting will engage respondents, make it easier for them to navigate through the survey, and increase the survey response rate. Here are a few tips for how and … Continue reading

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What is the best rating scale for satisfaction surveys?

Between my clients at Todd Hollander Market Research and my students in the Priniciples of Marketing Research course, I am constantly asked “What is the best scale to use for customer satisfaction surveys?” The short answer is “There isn’t one.” … Continue reading

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