Tag Archives: do it yourself

There is an excellent article in the latest issue of Strategy and Business about how successful high-end brands such as Lexus, Nordstrom, and the Ritz-Carlton Hotel Company are able to maintain consistently high levels of customer satisfaction. Authors Robert Reppa … Continue reading →

Many online services offer do-it-yourself web-based surveys. While the low cost of do-it-yourself surveys may be appealing, this approach entails several risks and drawbacks compared to using a full-service survey provider. The pitfalls of do-it-yourself surveys include: Professionalism While a … Continue reading →