Tag Archives: expert

In this final installment, I offer some strategies and tactics to ensure that your company takes appropriate actions with the survey results. At this point, your company has invested valuable resources to conduct and analyze a customer survey, customers have … Continue reading →

Data is not insight The amount of data generated by a customer survey can be astounding. When faced with a mountain of data, the task of distilling it into actionable insight can seem daunting. At this point, it is critical … Continue reading →

In Step 7, you developed the questionnaire for your customer survey. Now it is time to get approval of the questionnaire from the various stakeholders in the company. Although you have already achieved management buy-in for the customer survey process … Continue reading →

In a typical customer survey process, the research supplier is responsible for creating the first draft of the questionnaire. In your kick-off meeting with the supplier, you should devote ample time to discussing the content of the survey instrument. Here … Continue reading →

In Step 5, you created the schedule that will serve as the roadmap for the for the employee survey project. The first activity on the schedule is "Identify possible suppliers." This is how to do it…. 1. Identify possible suppliers … Continue reading →

!–{12240148714511}– In Step 4, you documented the process for completing the customer survey. Now it is time to add information to this document that will turn it into a project schedule. Specifically, you will add three new columns to the … Continue reading →

Previous Steps 1. Determine Objectives 2. Select a data collection method 3. Get buy-in from managers    Step 4: Develop the process In this step, you should document what is required to move from this point to a successful completion … Continue reading →

!–{12210699577151}–> Online surveys are the most common method of data collection for customer surveys, followed by telephone surveys. Face-to-face and written interviewing methods are used far less frequently because they are generally too time-consuming, expensive and intrusive. The selection of … Continue reading →

The information from customer surveys should deliver valuable insight that creates positive change in the organization and improves the bottom-line. Before doing anything else, it is critically important to define the objectives of the research. Most problems with customer surveys … Continue reading →