Tag Archives: incentive

Online survey incentives – Results sharing

As an incentive for online survey participation, some companies offer to share the survey results with respondents. Here are the pros and cons for this type of incentive. Pros Offering to share some or all of the survey results with … Continue reading

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Online survey incentives – Prize drawings

For online survey incentives, a common alternative to a guaranteed reward is a prize drawing or sweepstakes. Here are the pros and cons for this type of incentive. Pros This type of incentive offers several advantages over one-to-one incentives, including: … Continue reading

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Online survey incentives – Guaranteed rewards

Incentives offered to everyone who completes the survey are known as “one-to-one rewards” or “direct incentives.” Here are the pros and cons for this type of incentive. Pros The argument in favor of this type of incentive is that it … Continue reading

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Online survey incentives

There is ample evidence that respondent incentives increase response rates for online surveys. What is less clear is what type of offer produces the best response. The three most common types of respondent incentives for online surveys are: One-to-one incentives: … Continue reading

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How to control access to online surveys

When conducting online surveys, researchers generally want to prevent unauthorized access by: Restricting participation solely to those who were invited to respond. Allowing each respondent to complete the survey only once. Here is some practical advice for achieving these important … Continue reading

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Should online surveys force respondents to answer certain questions?

Online surveys can be configured so a respondent is required to provide a response to a question before proceeding to the next question. This practice is known as forced completion. Here are the arguments for and against this practice.

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How to find respondents for your online survey (Part 3: Customer Lists)

In Part 1 of this 3-part series, we learned that 87 percent of online surveys conducted in the United States in 2006 were deployed using a preexisting survey panel. In Part 2, we explored why panels are the preferred method … Continue reading

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How to find respondents for your online survey (Part 2: Survey Panels)

In Part 1 of this 3-part series, we learned that 87 percent of online surveys conducted in the United States in 2006 were deployed using a preexisting survey panel. In this installment, we will explore why panels are the preferred … Continue reading

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How to find respondents for your online survey (Part 1)

One of the biggest challenges faced by marketers seeking to conduct an online survey is finding an appropriate set of potential respondents. Here are some tips for making sure you invite the right people to participate in your survey.

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Online Surveys: Single-Page or Multi-Page?

An online survey can be formatted so that all the questions appear on a single page or across several pages. Deciding which format to use for your survey can have a significant effect on both the response rate and the … Continue reading

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