Posts Tagged “internet penetration”
As Internet penetration continues to grow, the demographics of adult Internet users in the U.S. continues to more closely resemble the population as a whole.
While older and lower-income Americans are still slightly underrepresented online, the gap appears to be narrowing. According to data from Harris Interactive, 8 percent of U.S. Internet users are age 65 or over (compared to 16 percent of all adults) and 14 percent have household incomes lower than $25,000 (compared to 19 percent of all adults).
This is good news for online marketing researchers, who continue to bolster internet surveys and the industry’s “gold standard” for data collection.
Tags: adult internet users, internet demographics, internet penetration, internet surveys, online surveys, todd hollander
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This table summarizes the top 20 countries by Internet users as of June 30, 2007.
| TOP 20 COUNTRIES WITH HIGHEST NUMBER OF INTERNET USERS |
| # |
Country or Region |
Internet Users |
Penetration
(% Population) |
% World
Users |
Broadband
Subscribers |
Broadband
Penetration |
|
1
|
United States
|
210,575,287
|
69.7 %
|
18.0 %
|
58,136,577
|
19.3 %
|
|
2
|
China
|
162,000,000
|
12.3 %
|
13.8 %
|
35,300,000
|
2.7 %
|
|
3
|
Japan
|
86,300,000
|
67.1 %
|
7.4 %
|
25,755,080
|
20.0 %
|
|
4
|
Germany
|
50,426,117
|
61.1 %
|
4.3 %
|
14,085,232
|
17.1 %
|
|
5
|
India
|
42,000,000
|
3.7 %
|
3.6 %
|
2,100,000
|
0.2 %
|
|
6
|
Brazil
|
39,140,000
|
21.0 %
|
3.3 %
|
5,846,000
|
3.1 %
|
|
7
|
United Kingdom
|
37,600,000
|
62.3 %
|
3.2 %
|
12,993,354
|
21.5 %
|
|
8
|
Korea (South)
|
34,120,000
|
66.5 %
|
2.9 %
|
14,042,728
|
27.4 %
|
|
9
|
France
|
32,925,953
|
53.7 %
|
2.8 %
|
12,699,000
|
20.7 %
|
|
10
|
Italy
|
31,481,928
|
52.9 %
|
2.7 %
|
8,638,873
|
14.5 %
|
|
11
|
Russia
|
28,000,000
|
19.5 %
|
2.4 %
|
1,200,000
|
0.8 %
|
|
12
|
Mexico
|
22,700,000
|
21.3 %
|
1.9 %
|
3,728,150
|
3.5 %
|
|
13
|
Canada
|
22,000,000
|
67.8 %
|
1.9 %
|
7,675,533
|
23.7 %
|
|
14
|
Indonesia
|
20,000,000
|
8.9 %
|
1.7 %
|
n/a
|
0.3 %
|
|
15
|
Spain
|
19,765,033
|
43.9 %
|
1.7 %
|
6,654,881
|
14.8 %
|
|
16
|
Vietnam
|
16,511,849
|
19.4 %
|
1.4 %
|
n/a
|
n/a %
|
|
17
|
Turkey
|
16,000,000
|
21.1 %
|
1.4 %
|
2,773,685
|
3.7 %
|
|
18
|
Australia
|
15,085,600
|
71.9 %
|
1.3 %
|
3,939,288
|
18.8 %
|
|
19
|
Taiwan
|
14,500,000
|
63.0 %
|
1.2 %
|
n/a
|
n/a %
|
|
20
|
Philippines
|
14,000,000
|
16.0 %
|
1.2 %
|
n/a
|
n/a %
|
|
TOP 20 Countries
|
915,131,767
|
21.7 %
|
78.0 %
|
n/a
|
n/a %
|
|
Rest of the World
|
257,978,158
|
11.0 %
|
22.0 %
|
n/a
|
n/a %
|
|
Total World - Users
|
1,173,109,925
|
17.8 %
|
100.0 %
|
n/a
|
n/a %
|
NOTES
- The table above was downloaded from Internetworldstats.com on January 22, 2008.
- Internet Usage Statistics are for June 30, 2007.
- User information comes from data published by Nielsen//NetRatings, International Telecommunications Union, Official country reports, and other trustworthy research sources.
Tags: data, internet penetration, internet usage, statistics, todd hollander
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This table summarizes Internet populations and penetrations by World Region as of November 30, 2007.
|
WORLD INTERNET USAGE AND POPULATION STATISTICS
|
|
World Region
|
Population
( 2007 Est.)
|
Population
% of World
|
Internet Usage,
Latest Data
|
% Population
(Penetration)
|
Usage
% of World
|
Usage Growth
2000-2007
|
| Africa |
941,249,130
|
14.2 %
|
44,234,240
|
4.7 %
|
3.5 %
|
879.8 %
|
| Asia |
3,733,783,474
|
56.5 %
|
461,703,143
|
12.4 %
|
36.6 %
|
303.9 %
|
| Europe |
801,821,187
|
12.1 %
|
343,787,434
|
42.9 %
|
27.2 %
|
227.1 %
|
| Middle East |
192,755,045
|
2.7 %
|
33,510,500
|
17.4 %
|
2.7 %
|
920.2 %
|
| North America |
334,659,631
|
5.1 %
|
237,168,545
|
70.9 %
|
18.8 %
|
119.4 %
|
| Latin America/Caribbean |
569,133,474
|
8.6 %
|
122,384,914
|
21.5 %
|
9.7 %
|
577.3 %
|
| Oceania / Australia |
33,568,225
|
0.5 %
|
19,243,921
|
57.3 %
|
1.5 %
|
152.6 %
|
| WORLD TOTAL |
6,606,970,166
|
100.0 %
|
1,262,032,697
|
19.1 %
|
100.0 %
|
249.6 %
|
NOTES
- The table above was downloaded from Internetworldstats.com on January 18, 2008.
- Internet Usage and World Population Statistics are for November 30, 2007.
- Demographic (Population) numbers are based on data from the US Census Bureau.
- Internet usage information comes from data published by Nielsen//NetRatings, by the International Telecommunications Union, by local NIC, and other reliable sources.
Tags: data, internet penetration, internet usage, statistics, todd hollander
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Looking for free data on internet usage? Here are some good sources of worldwide data�
There are multiple sources that measure the Internet-using population of any given country. Due to methodological differences, data for the same location can vary widely depending on the source. Here are some of the better ones.
|
Source
|
URL
|
Description
|
|
Clickz
|
www.clickz.com
|
�Stats - Web Worldwide� adjusts the data from other sources by comparing them to regional growth patterns and other projections.
|
|
Internet World Stats
|
www.internetworldstats.com
|
World Internet Usage, Population Statistics and Internet Market Research Data for over 233 individual countries and world regions.
|
|
U.S. Central Intelligence Agency
|
www.cia.gov/library/publications/the-world-factbook/
|
Reports the number of users within a country that access the Internet. Statistics vary from country to country and may include users who access the Internet at least several times a week to those who access it only once within a period of several months.
|
|
Global Reach
|
http://global-reach.biz/globstats/
|
Estimated figures of the number of people online by languages instead of by country.
|
Tags: data, internet penetration, internet usage, statistics, todd hollander
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|
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