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Tag Archives: online survey
How to control access to online surveys
When conducting online surveys, researchers generally want to prevent unauthorized access by: Restricting participation solely to those who were invited to respond. Allowing each respondent to complete the survey only once. Here is some practical advice for achieving these important … Continue reading
Posted in Survey Security
Tagged advice, expert, incentive, online survey, respondent, todd hollander, web survey
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Should online surveys force respondents to answer certain questions?
Online surveys can be configured so a respondent is required to provide a response to a question before proceeding to the next question. This practice is known as forced completion. Here are the arguments for and against this practice.
Posted in Questionnaire Design
Tagged advice, expert, incentive, online survey, respondent, todd hollander, web survey
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How to find respondents for your online survey (Part 3: Customer Lists)
In Part 1 of this 3-part series, we learned that 87 percent of online surveys conducted in the United States in 2006 were deployed using a preexisting survey panel. In Part 2, we explored why panels are the preferred method … Continue reading
Posted in Finding Respondents
Tagged advice, expert, incentive, online survey, respondent, todd hollander, web survey
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How to find respondents for your online survey (Part 2: Survey Panels)
In Part 1 of this 3-part series, we learned that 87 percent of online surveys conducted in the United States in 2006 were deployed using a preexisting survey panel. In this installment, we will explore why panels are the preferred … Continue reading
Posted in Finding Respondents
Tagged advice, expert, incentive, online survey, respondent, todd hollander, web survey
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How to find respondents for your online survey (Part 1)
One of the biggest challenges faced by marketers seeking to conduct an online survey is finding an appropriate set of potential respondents. Here are some tips for making sure you invite the right people to participate in your survey.
Posted in Finding Respondents
Tagged advice, expert, incentive, online survey, respondent, todd hollander, web survey
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Online Surveys: Single-Page or Multi-Page?
An online survey can be formatted so that all the questions appear on a single page or across several pages. Deciding which format to use for your survey can have a significant effect on both the response rate and the … Continue reading
Posted in Questionnaire Design
Tagged advice, design, expert, incentive, online survey, questionnaire, respondent, todd hollander, web survey
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The benefits of online surveys versus offline methods
When planning a quantitative market research study, one of the first decisions that must be made is which method of data collection to use: online, telephone, in-person, postal mail, email, or other. Until the mid 1990′s, telephone interviewing was the … Continue reading
Posted in Internet vs. Telephone
Tagged advice, design, expert, incentive, online survey, questionnaire, respondent, todd hollander, web survey
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How to use marketing research to reduce risk
While no amount of research can ever completely eliminate the risk of deploying a marketing strategy, effective marketing research should significantly reduce uncertainty and financial risk. Here are a few tips for developing a marketing research project that pays off.
Posted in Advice/How-To
Tagged advice, expert, incentive, objectives, online survey, respondent, risk, todd hollander, web survey
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Some telephone surveys skewed by cell phone-only users
According to a study by the Pew Research Center, 12.8 percent of U.S. households cannot be reached by a telephone survey because they have only a cell phone and no landline telephone. If these people were just like those with … Continue reading
Posted in Internet vs. Telephone
Tagged advice, expert, incentive, landline, online survey, phone survey, respondent, telephone survey, todd hollander, web survey
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How to write an email invitation for an online survey
E-mail invitations are the preferred method for requesting participation in online surveys. Here are a few tips for making sure your email invitation is well received and produces the results you want. Email invitations for online surveys often include a … Continue reading
Posted in Invitations
Tagged advice, design, e-mail, email, expert, incentive, invitation, invite, online survey, questionnaire, respondent, todd hollander, web survey
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