Tag Archives: respondent

How to find respondents for your online survey (Part 1)

Posted on January 9, 2008 by Todd Hollander

One of the biggest challenges faced by marketers seeking to conduct an online survey is finding an appropriate set of potential respondents. Here are some tips for making sure you invite the right people to participate in your survey.

Posted in Finding Respondents | Tagged advice, expert, incentive, online survey, respondent, todd hollander, web survey | Leave a comment

Online Surveys: Single-Page or Multi-Page?

Posted on January 8, 2008 by Todd Hollander

An online survey can be formatted so that all the questions appear on a single page or across several pages. Deciding which format to use for your survey can have a significant effect on both the response rate and the … Continue reading →

Posted in Questionnaire Design | Tagged advice, design, expert, incentive, online survey, questionnaire, respondent, todd hollander, web survey | Leave a comment

The benefits of online surveys versus offline methods

Posted on January 7, 2008 by Todd Hollander

When planning a quantitative market research study, one of the first decisions that must be made is which method of data collection to use: online, telephone, in-person, postal mail, email, or other. Until the mid 1990′s, telephone interviewing was the … Continue reading →

Posted in Internet vs. Telephone | Tagged advice, design, expert, incentive, online survey, questionnaire, respondent, todd hollander, web survey | Leave a comment

How to use marketing research to reduce risk

Posted on December 20, 2007 by Todd Hollander

While no amount of research can ever completely eliminate the risk of deploying a marketing strategy, effective marketing research should significantly reduce uncertainty and financial risk. Here are a few tips for developing a marketing research project that pays off.

Posted in Advice/How-To | Tagged advice, expert, incentive, objectives, online survey, respondent, risk, todd hollander, web survey | Leave a comment

Some telephone surveys skewed by cell phone-only users

Posted on December 19, 2007 by Todd Hollander

According to a study by the Pew Research Center, 12.8 percent of U.S. households cannot be reached by a telephone survey because they have only a cell phone and no landline telephone. If these people were just like those with … Continue reading →

Posted in Internet vs. Telephone | Tagged advice, expert, incentive, landline, online survey, phone survey, respondent, telephone survey, todd hollander, web survey | Leave a comment

How to write an email invitation for an online survey

Posted on December 17, 2007 by Todd Hollander

E-mail invitations are the preferred method for requesting participation in online surveys. Here are a few tips for making sure your email invitation is well received and produces the results you want. Email invitations for online surveys often include a … Continue reading →

Posted in Invitations | Tagged advice, design, e-mail, email, expert, incentive, invitation, invite, online survey, questionnaire, respondent, todd hollander, web survey | Leave a comment

How to increase response rates for online surveys

Posted on December 13, 2007 by Todd Hollander

In order to achieve a high level of confidence in the results of online surveys, it is vitally important to maximize the percentage of potential respondents who actually complete the survey. Here are 10 tips that will help you increase … Continue reading →

Posted in Response Rate | Tagged advice, best practice, customer survey advice, customer survey company, customer survey expert, customer survey firm, employee survey advice, employee survey company, employee survey expert, employee survey firm, expert, incentive, objectives, online survey, online surveys, respondent, Response Rate, response rates, survey invitation, survey response, todd hollander, web survey | Leave a comment

How and when to use grid responses in online surveys

Posted on December 11, 2007 by Todd Hollander

Appropriate formatting is a vital component of effective online surveys. The right formatting will engage respondents, make it easier for them to navigate through the survey, and increase the survey response rate. Here are a few tips for how and … Continue reading →