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Tag Archives: todd hollander
Fatal flaw in online survey design: Double-barreled questions
Closed-ended questions should be one-dimensional. That is, they should ask about one and only one topic at a time. Questions that use more that one dimension are called “double-barreled” Double-barreled questions often leave the respondent with no way to respond … Continue reading
Online survey incentives – Results sharing
As an incentive for online survey participation, some companies offer to share the survey results with respondents. Here are the pros and cons for this type of incentive. Pros Offering to share some or all of the survey results with … Continue reading
Posted in Respondent Incentives
Tagged advice, expert, incentive, online survey, respondent, todd hollander, web survey
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Online survey incentives – Prize drawings
For online survey incentives, a common alternative to a guaranteed reward is a prize drawing or sweepstakes. Here are the pros and cons for this type of incentive. Pros This type of incentive offers several advantages over one-to-one incentives, including: … Continue reading
Posted in Respondent Incentives
Tagged advice, expert, incentive, online survey, respondent, todd hollander, web survey
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Online survey incentives – Guaranteed rewards
Incentives offered to everyone who completes the survey are known as “one-to-one rewards” or “direct incentives.” Here are the pros and cons for this type of incentive. Pros The argument in favor of this type of incentive is that it … Continue reading
Posted in Respondent Incentives
Tagged advice, expert, incentive, online survey, respondent, todd hollander, web survey
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Online survey incentives
There is ample evidence that respondent incentives increase response rates for online surveys. What is less clear is what type of offer produces the best response. The three most common types of respondent incentives for online surveys are: One-to-one incentives: … Continue reading
Posted in Respondent Incentives
Tagged advice, expert, incentive, online survey, respondent, todd hollander, web survey
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Pros and cons of inviting website visitors to complete online surveys
Many websites request visitors to take part in an online survey. These invitations generally fall into one of three formats: static text, banners, or pop-ups. Here are the pros and cons of using these types of invitations to find survey … Continue reading
Posted in Finding Respondents
Tagged advice, expert, online survey, respondent, todd hollander, web survey
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How and when to send reminders for online surveys
A common mistake made by those conducting online surveys is failing to send reminder emails to potential respondents. Another common mistake is to send out too many reminders. Here is some advice that will help you develop an effective reminder … Continue reading
Posted in Invitations
Tagged advice, email, invitation, online survey, reminder, todd hollander, web survey
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How to calculate response rates for online surveys
Calculating the response rate for an online survey is an important but sometimes difficult process. Here are some tips to help you calculate an accurate response rate. For surveys in which potential respondents are invited by email, the traditional practice … Continue reading
Posted in Response Rate
Tagged advice, online survey, Response Rate, todd hollander, web survey
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How to prevent online survey respondents from gaming the system
In addition to controlling access to online surveys, it is also important to ensure that your results are not skewed by respondents who did not answer questions seriously or truthfully. Here are a few tips to ensure that your final … Continue reading
Posted in Survey Security
Tagged advice, expert, online survey, respondent, todd hollander, web survey
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How to control access to online surveys
When conducting online surveys, researchers generally want to prevent unauthorized access by: Restricting participation solely to those who were invited to respond. Allowing each respondent to complete the survey only once. Here is some practical advice for achieving these important … Continue reading
Posted in Survey Security
Tagged advice, expert, incentive, online survey, respondent, todd hollander, web survey
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