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Tag Archives: web survey
Fatal flaw in online survey design: Making respondents answer every open-ended question
Open-ended questions are those in which respondents type a response in a text box rather than selecting from a predefined set of responses (radio buttons, checkboxes, drop-down lists, etc). When open-ended questions are used properly, they can provide a number … Continue reading
Fatal flaw in online survey design: Too many open-ended questions
In online surveys, open-ended questions are those in which the respondents type their responses in a text box rather than selecting from a set of predefined responses such as radio buttons, checkboxes, or drop-down lists. When used properly, open-ended questions … Continue reading
Fatal flaw in online survey design: Poorly defined objectives
When conducting online research, it is essential to have a well-defined set of objectives. Surveys designed in the absence of clear objectives frequently suffer from one or both of the following flaws: Wasting the sponsor’s time and money by failing … Continue reading
Fatal flaw in online survey design: Leading questions
A leading question (also known as a “loaded question”) is one that suggests an answer by the way in which the question or response options are worded. Here’s an example of leading the respondent by the way the question is … Continue reading
Fatal flaw in online survey design: Ambiguity
Ambiguous questions (those that could be understood in more than one way) are one of the more common mistakes in questionnaire design. Take this question for example: How often do you visit our website? O Very Often O Often O … Continue reading
Fatal flaw in online survey design: Overlapping scales
One of the most common mistakes I see in questionnaire design is the problem of overlapping scales. Take this question for example: Which of the following includes your age? O 18-25 O 25-35 O 35-45 O 45-55 O 55+ If … Continue reading
Fatal flaw in online survey design: Double-barreled questions
Closed-ended questions should be one-dimensional. That is, they should ask about one and only one topic at a time. Questions that use more that one dimension are called “double-barreled” Double-barreled questions often leave the respondent with no way to respond … Continue reading
Online survey incentives – Results sharing
As an incentive for online survey participation, some companies offer to share the survey results with respondents. Here are the pros and cons for this type of incentive. Pros Offering to share some or all of the survey results with … Continue reading
Posted in Respondent Incentives
Tagged advice, expert, incentive, online survey, respondent, todd hollander, web survey
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Online survey incentives – Prize drawings
For online survey incentives, a common alternative to a guaranteed reward is a prize drawing or sweepstakes. Here are the pros and cons for this type of incentive. Pros This type of incentive offers several advantages over one-to-one incentives, including: … Continue reading
Posted in Respondent Incentives
Tagged advice, expert, incentive, online survey, respondent, todd hollander, web survey
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Online survey incentives – Guaranteed rewards
Incentives offered to everyone who completes the survey are known as “one-to-one rewards” or “direct incentives.” Here are the pros and cons for this type of incentive. Pros The argument in favor of this type of incentive is that it … Continue reading
Posted in Respondent Incentives
Tagged advice, expert, incentive, online survey, respondent, todd hollander, web survey
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