U.S. Postal Service launches online customer satisfaction survey

The United States Postal Service recently launched an online customer satisfaction survey by printing a survey link (http://gx.gallup.com/pos) at the bottom of customer sales receipts.

The stated purpose of the survey is “to help us improve postal service in your area.”

All that is required is a zip plus 4 of the post office visited (located at the top of the sales receipt) and the time of the visit. The confidential survey asks customers to rate not only the post office facility but also the clerk who assisted them on their visit.

The bottom line: Only time will tell if the survey results will lead to better service, but even the U.S. Postal Service, long noted for bureaucracy and inattentiveness, has recognized the need to measure customer satisfaction.