customer surveys

Unlike do-it-yourself survey suppliers, we provide all of the expertise and services to ensure that your customer surveys not only meet the highest standards of quality and professionalism, but also deliver insightful, actionable information.

The process for a customer survey is generally as follows.


Activity


Timing


Description

1. Questionnaire Development

Week 1

Working in close collaboration with the client, we draft
a questionnaire and submit it for review. Based on an iterative process with key client personnel, the survey instrument is refined and finalized.

2. Programming

Week 2

We program the online survey and perform comprehensive Quality Assurance testing.

3. Online “Test Drive”

Week 2

Key client personnel are able to test the online survey
before inviting customers to participate.

4. Invitation

Week 3

Customers are invited to participate via emails
containing a hyperlink to the online survey.

5. Data Collection

Week 3

Respondents complete the survey.

6. Analysis

Week 4

We collate the data and perform extensive statistical analysis.

7. Reporting

Week4

Our clients want insight - not data. So in addition to giving you the numbers, we tell you what they mean. Our reports typically include:

  • Background and Purpose

  • Method

  • Executive Summary

  • Recommendations

  • Detailed Findings

  • Data Tables

  • Verbatim responses to open-ended questions

Total

4 Weeks

 

For more information, or to request a quote, please contact us.

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